Top 5 Fashion Games Performance in Brazil Q1 2023

The first quarter of 2023 saw interesting trends in the performance of the top 5 fashion games in Brazil on a unified platform. Below, we delve into the weekly downloads, revenue, and active users for each game, based on data from Sensor Tower.

Project Makeover experienced varying weekly downloads, peaking at around 160K in the final week of March. The game's weekly revenue showed a general downward trend, starting at approximately $27.7K in late December and ending at $18.9K in late March. Active users fluctuated, starting at 298K in late December and ending with around 235K in the last week of March.

Covet Fashion: Dress Up Game saw a relatively stable download rate, averaging around 10K downloads per week. The game's weekly revenue peaked at $24.7K in mid-February, while active users remained steady, hovering around 29K at the start and ending slightly lower at 25K by the end of the quarter.

Super Stylist Fashion Makeover had its downloads peak at 51K in early January but saw a dip, ending with 28K in the last week of March. Revenue remained fairly steady, fluctuating between $1.9K and $3.2K throughout the quarter. Active users showed a peak of 395K in early January, ending the quarter at around 293K.

Love Paradise - Merge Makeover witnessed a significant drop in downloads, starting from 202K in early January to 39K by the end of March. Revenue remained relatively stable, ranging between $1.3K and $2K. Active users saw a steady increase, starting at 309K in late December and reaching 476K by the end of March.

Merge Studio: Fashion Makeover experienced a peak in downloads at around 31.7K in early February, but this number fluctuated, ending at approximately 19.8K in late March. Revenue remained modest, peaking at around $1.6K in early January. Weekly active users increased from 42.8K in late December to 83.9K by the end of March.

For more detailed insights and data, visit Sensor Tower.